The Cheese Salon

Nestled in the vibrant streets of Seongsu-dong, Seoul, The Cheese Salon is more than a cheese shop. It blends the rich tradition of cheese with the contemporary charm of one of Seoul's trendiest neighborhoods. Each cheese at The Cheese Salon has its own distinct personality, from the bold Brie to the sophisticated Camembert, adding playfulness to the brand. The illustrations cleverly incorporate elements of the hidden speakeasy bar, The Storage Room, by depicting cheeses enjoying wine, cocktails, or whiskey, along with the barrel featured in The Storage Room's logo.

The bold tomato red used in the design catches the eye, adding a vibrant touch to the overall aesthetic. The curvy type treatment in the logo matches the playfulness of the illustrations, enhancing the brand's lively and inviting atmosphere. The Cheese Salon isn't just about cheese; it's a journey into flavors and fun, inviting customers to savor every moment and indulge in a unique culinary experience that blends tradition with modernity.