Nur
Named after the dual meaning of "light" in Hebrew and "flame" in Arabic, Nur emerges as a brasserie-style haven orchestrated by the renowned Israeli chef, Meir Adoni. Marking Adoni's inaugural venture beyond Israel, Nur serves as a gateway to introduce the vibrant flavors of Middle-Eastern street food to the upscale gastronomic landscape of New York City. Inspired by the Mediterranean, Nur's brand identity draws from the allure of the region's tiles. These timeless patterns are reimagined into modern graphics, seamlessly woven into the branding elements. Soft green and beige hues envelop the ambiance, radiating a sophisticated and serene atmosphere that complements the culinary journey curated by Chef Meir Adoni. Nur stands as a luminary in the realm of New York City dining, where light and flame converge to create a transcendent experience inspired by the heart of the Mediterranean.
Art Direction, Branding & Identity, Menu Design