WeWork

As a designer at Squat New York, I was part of a small team that worked on the rebranding of WeWork. This project involved re-building the company’s visual identity, including the logo design, overall concept, color palette, and graphic system. Our goal was to create a cohesive and modern brand presence that aligned with WeWork’s evolving vision in the coworking space industry.

I contributed to each stage of the design process, working on key brand assets and ensuring consistency across all elements. From refining typography and color applications to developing graphic rules, my role was hands-on in shaping the new identity. This collaborative effort resulted in a refreshed, structured, and adaptable visual system that reinforced WeWork’s brand across digital and physical touchpoints.